Post Show Report of China Essen Motor Show

Title: Empowering China’s auto tuning industry by the co-location of China Essen Motor Show and Auto Guangzhou
In order to prosper Chinese car culture, Auto Guangzhou, as the A-class automobile exhibition in China, jointly creates the first China Essen Motor Show by joining hands with the leading European auto tuning show.
China Essen Motor Show was held at Canton Fair Complex from November 22 to 25, 2019, including November 22 as Media Day and November 23 to 25 as Public Day. The exhibition is highlighted by 5 featuring sections, including automotive performance area, ASI motor sports area, boutique tuning car area, Futural Block, Auto Music Festival. 66 exhibitors participated in the exhibition, with over 100 brands on display and 95,637 on-site audiences, which is a record-breaking phenomenon among China’s auto tuning industry. The combination of China Essen Motor Show and Auto Guangzhou opens up a new world to the mass car owners by allowing them to know more about the auto tuning culture.
Representatives of Chinese and German governmental officials attend the show together 
On November 22, Mr. Wang Ruixiang, President of China Machinery Industry Federation, Mr. Wang Xia, Chairman of Auto CCPIT, Mr. Christian Theis, Head of Directorate StV 2 - Automotive Engineering of Federal Ministry of Transport and Digital Infrastructure, Mr. Harald Schmidtke, Vice President of ETO (European Tuning Organization) & General Manager of VDAT, Mr. Wang Junqing, General Manager of Guangzhou Zhanlian Exhibition Service Co., Ltd., Mr. Wei Yun, Chairman of China United Rubber Corporation, Ms.Sabina Grosskreuz, Senior Vice President Marketing of Messe Essen GmbH and other guests were in attendance. 
A dazzling display of international brands presents the promising future of Chinese auto tuning market
China Essen Motor Show is presented with outstanding representatives of the auto tuning industry, including Mugen, Honda Access, KW, ST, Raceroom, H&R, Vogtland, Prior Design, BMC, and other international premium brands, as well as China's pioneering independent brands such as TGPM,  MaXpeedingRods, ZRP, Racelogic, ACP, CIDEP , etc, who are willingly to be involved  in a well-diversified cultural activity.
An exchange between Germany & China marks a step forward in China’s auto tuning culture development 
In the afternoon on November 23, Sino-German forum was held and the topic was “Focusing on the Aftermarket and Transportation Safety Development”. The honored guest who attended the meeting were Mr. Zhao Yang, Vice-chairman of Auto CCPIT, Mr. Gu Xianghua, vice president of China Culture Promotion Association, Yan Mr. Zhikang, Vice Secretary General of China-Europe for Technical & Economic Cooperation Constitution, Christian Theis , Head of Directorate StV 2 - Automotive Engineering of Federal Ministry of Transport and Digital Infrastructure, Mr. Harald Schmidtke, Vice President of ETO(European Tuning Organization) & General Manager of VDAT (German Association of the Automotive Tuner); Mr Yanqing Yang, WEY Project Director of Great Wall Motor Company Limited; Mr. Fan Zhang , General Manager of JZW Innovation GmbH (ABT China Representative); Mr Benjamin Keogh, Asia Pacific Chief Executive Officer of Eibach China; Ms. Siqi Guo, Marketing GM of Lisheng Racing.. 
The session held in depth exchanges and discussions on China automotive culture, Motor Sports, Development Status of China's Automotive tuning and aftermarket Industry, Regulations and Standards of management, and Development and management experience of German Auto Tuning Industry.
Future Block
 “Future Block” is a boutique tuning car display area: combining art scenes with pointy tuning cars and auto culture elements. Future Block also collected interesting and classic car stories, like the 14,000 km grand tour from China to Woerthersee of Calvin and Jeffery with their old school Passat. It attracted a large number of auto fans and was one of the most lively areas in CEMS 2019. 
A fully immersed experience with eye-opening activities
China Essen Motor Show is open to various interactive experiences, such as Auto DJ Show, Racing simulation Grand Prix, electronic games, influencers’ talk show, auto music live show etc. 
China Essen Motor Show is an auto tuning feast which overthrows the traditional concept and provides cross-border experiences. It is an annual carnival for auto fans and a marvelous opportunity to witness a new era of auto tuning culture in China to come.
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